The Conversation Prism

Wondering how Facebook, flickr, YouTube, Blogger - OK, social media in general - fit with your marketing strategy?  It's all about conversation.  The Conversation Prism is a terrific interactive info graphic created by Brian Solis and Jesse Thomas. Here's a peek:

The Conversation Prism by Brian Solis and Jesse Thomas

Some quick info on the authors, from their website:

Solis is the principal of FutureWorks, an online PR/communications firm he founded in 1999. The company combines traditional PR with social media techniques.

Jesse Thomas is the CEO and Founder of JESS3 – a creative interactive agency based in Tysons Corner, Virginia. Jesse is as much a entrepreneur as he is an innovator, designer, visionary and eager learner.

I'm currently reading Solis' book Putting the Public Back in Public Relations. A great read on how social media is rapidly changing the face of PR.  Good stuff.